Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.
A legendary branding strategist, author and originator of the concept of Positioning.
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Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
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“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Loading...Writers tend to think everything they write is dire or everything they write is golden, often holding both opinions simultaneously and without contradiction.
Source: Let's Get Digital: How To Self-Publish And Why You Should (Book) by
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Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
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UK-based copywriter and author of books on content writing.
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An American advertising executive and the author of the creativity technique named brainstorming.
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What is the safest place to hide a body?
The second page of Google.
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