Quote of the day

If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Creativity & Ideas
  • Flops & Failures
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Snippet of the day

GAP Logo Redesign
  • Marketing & Advertising
Disruptive Branding – Gap customers weren’t just buying hoodies, but actively shaping the brand

Gap customers weren’t just buying hoodies, but actively shaping the brand

In 2010, the US clothing chain GAP tried to change its logo. For decades, the logo had been white lettering on a blue square, with a classic feel. In 2010, the business tried to offer a more snappy, modern looking logo. But consumers mourned the loss of the old version. Then the following happened …

  • Case Studies
  • Flops & Failures
  • Re-Branding
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