Steve Krug

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

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Surprise me!

When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

To design desktop-first is like trying to put a marshmallow into a piggy bank, which is neither simple, nor beautiful.

UX designer who uses behavioural science to create products and services used by over half-a-billion people, worldwide.

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

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