Must-read books every UX designer or marketer should read!

My personal collection of UX design & marketing-related books that I believe every UX designer can benefit from reading.

UX Design Books

Great reads for those interested in improving user experience while designing new products or re-designing (fixing) existing products or services.

Psychology & Cognitive Biases

User experience is determined by many factors. It helps to understand how human mind works, explore human biases and understand the strengths and weakness of brain-work. Theory that is essential for those want to design better user experience.

Marketing & Advertising

Books on marketing and advertising, theory and practise of the craft of persuasion.