Quotesthetics and Face-ism Ratio

The ratio of face to body in an image — face-ism ratio — influences the way the person in the image is perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

It is because the high face-ism photograph emphasizes more cerebral or personality-related attributes like intelligence and ambition.

The lower face-ism photographs emphasize more physical attributes like sensuality and physical attractiveness. It is likely the result of unconscious processes resulting from a mix of biological and cultural factors.

Takeaway

Consider face-ism in the representation of people in photographs and drawings:

  • When the design objective requires more thoughtful interpretations or associations, use images with high face-ism ratios.
  • When the design objective requires more ornamental interpretations or associations, use images with low-face-ism ratios.

Universal Principles of Design by William Lidwell & Kritina Holden


Prepared by Martin
A Digital Product Designer who likes all things wise and beautiful.