The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Psychology
UX Design
UX Research
People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.
Jon Yablonski
Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.
Aesthetics
Laws of UX
The Value of Design
UX Design
Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Psychology
UX Design
UX Research
People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.