People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
I invented the term (UX Architect) because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.
A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.