Jakob Nielsen

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

Design & Arts
Website Development

UX Design
White Space

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Surprise me!

Public kiosks run an unfortunate risk of being a disease vector, so your first pass should try for noncontact inputs like voice, proximity switches, or non-contact gestural inputs.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Tips & Advice
Usability
UX Design
UX Elements

When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Noise & Distraction
UX Design
Web Design

I invented the term (UX Architect) because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

History
UX Design

Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.

Theo Rosendorf

A graphic designers and author of the book "The Typographic Desk Reference".

Design Thinking
UX Design

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Jakob Nielsen