Tania Vieira

The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

An user experience designer, writer and ethical design researcher based in Lisbon.

Design & Arts

Future Trends
UX Design

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Surprise me!

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Information Architecture
Usability
UX Design
Web Design

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Industrial Design
UX Design

At no point should your task require the user to hold more than seven items in their working memory at any moment.

George Armitage Miller

An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.

Laws of UX
Product Design
UX Design

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