Tania Vieira

The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

An user experience designer, writer and ethical design researcher based in Lisbon.

Design & Arts

Future Trends
UX Design

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Surprise me!

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
First Impression
UX Design

People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
First Impression
Psychology
UX Design

I invented the term (UX Architect) because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

History
UX Design

Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.

Theo Rosendorf

A graphic designers and author of the book "The Typographic Desk Reference".

Design Thinking
UX Design

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William Lidwell

William Lidwell

Donald A. Norman

Theo Rosendorf

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