Tania Vieira

The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

An user experience designer, writer and ethical design researcher based in Lisbon.

Design & Arts

Future Trends
UX Design

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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

Design Thinking
Industrial Design
Usability
UX Design

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

There is no one “right” way to design websites. It’s a complicated process and the real answer to most of the questions that people ask me is: IT DEPENDS!

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

UX Design
Web Design

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Information Architecture
Usability
UX Design
Web Design

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Steve Krug

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