Design is a powerful weapon. Make pictures, not arguments, to win the war.
A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.
Demos & Prototyping
Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
UX design is the creation of optimal experience through the conversion of user needs into design solutions.
Dr Nick Fine PhD
Seasoned UX researcher and designer with a PhD in Human-Computer Interaction, known for saving UX through scientific thinking and for his work on “Personalising Interaction Using User Interface Skins”.
When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.
An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.