Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
The path to a clean, complete, well-considered product is messy, messy, messy.
A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.
Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.