The initial impression of a system or environment greatly influences subsequent perceptions and attitudes, which then affects the quality of following interactions between the user and our system.
The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment.
For example, entering many Internet sites entails going through a slow-loading splash screen, followed by a slow-loading main page, followed by several pop-up windows with advertisements—all this to enter a site that may or may not have the information the person was looking for.
Such errors in entry point design annoy visitors who make it through, or deter visitors altogether. Either way, it does not promote additional interaction.
The solution is to maximize the effectiveness of the entry point in our design
This can be achieve by:
- reducing barriers,
- establishing clear points of prospect,
- using progressive lures.