People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

The initial impression of a system or environment greatly influences subsequent perceptions and attitudes, which then affects the quality of following interactions between the user and our system.

The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment.

For example, entering many Internet sites entails going through a slow-loading splash screen, followed by a slow-loading main page, followed by several pop-up windows with advertisements—all this to enter a site that may or may not have the information the person was looking for.

Such errors in entry point design annoy visitors who make it through, or deter visitors altogether. Either way, it does not promote additional interaction.

The solution is to maximize the effectiveness of the entry point in our design

This can be achieve by:

  1. reducing barriers,
  2. establishing clear points of prospect,
  3. using progressive lures.
Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Universal Principles of Design

Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design & Arts
  • Design Principles
  • First Impression
  • Psychology
  • UX Design
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