Isaac Singer - The greatness of art is to find not what is common, but what is unique

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Design & Arts

Creativity & Ideas

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Surprise me!

It is better to be good than to be original.

Ludwig Mies van der Rohe

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

Creativity & Ideas
Living Spaces

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Creativity & Ideas
Making Mistakes

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

Creativity & Ideas

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

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