Isaac Singer - The greatness of art is to find not what is common, but what is unique

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Design & Arts

Creativity & Ideas

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There are 360 degrees, so why stick to one?

Zaha Hadid

A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity

Creativity
Creativity & Ideas

Just as the sound of a tree crashing in the forest is unheard if nobody is there to hear it, so creative ideas vanish unless there is a receptive audience to record and implement them.

Mihaly Csikszentmihalyi

A Hungarian-American psychologist. He recognized and named the psychological concept of "flow", a highly focused mental state conducive to productivity.

Collective Thinking
Creativity & Ideas

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Creativity & Ideas
Innovation & Adaptation
Product Design

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