Isaac Singer - The greatness of art is to find not what is common, but what is unique

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Design & Arts

Creativity & Ideas

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Surprise me!

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain

Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.

Creativity & Ideas

I start with the laugh and work backwards from there.

Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

Creativity & Ideas
Design Thinking

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Collective Thinking
Creativity & Ideas
Making Mistakes

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

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