Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

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Creativity & Ideas
Innovation & Adaptation
Product Design

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Surprise me!

As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Experience
Technology

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Creativity & Ideas

Demos often serve as the primary means to turn ideas into software.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Demos & Prototyping
Product Design
Product Development

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

Nir Eyal

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