Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new. Nir Eyal Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Wanna know more? Follow the source! The text above was taken and slightly edited from the following sources. Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal Buy the Book Other Creativity & Ideas Innovation & Adaptation Product Design Click to rate Loading... Spread the wisdom ;) Surprise me!