Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

Get the Book

Other

Creativity & Ideas
Innovation & Adaptation
Product Design

Click to rate

Surprise me!

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

At no point should your task require the user to hold more than seven items in their working memory at any moment.

George Armitage Miller

An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.

Laws of UX
Product Design
UX Design

Demos often serve as the primary means to turn ideas into software.

Ken Kocienda

Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.

Demos & Prototyping
Product Design
Product Development

A big definition of who you are as a designer is the way you look at the world. And I guess one of the curses of what you do, is you are constantly looking at something and thinking, ‘Why? Why is it like that? Why is it like that and not like this?’

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design Skills
Design Thinking
Product Design

Nir Eyal

Wanna know more? Follow the source!