Ideas do grow through imagination. But their starting block is normally a simple fact, detail or opinion. Or, put another way, a message. When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.