Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Ideas do grow through imagination. But their starting block is normally a simple fact, detail or opinion. Or, put another way, a message. When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following source.

Source: The Centre Brain: 5 Prompts To Persuasive Power (Book) by Steve Adams

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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