Ideas do grow through imagination. But their starting block is normally a simple fact, detail or opinion. Or, put another way, a message. When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Loading...When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
French-born American industrial designer, considered to be a father of industrial design.
As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
