Jony Ive

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Jony Ive: The Genius Behind Apple's Greatest Products (Book) by Leander Kahney

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Design & Arts

Collective Thinking
Creativity & Ideas
Making Mistakes

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Surprise me!

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Experience
Technology

If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Creativity & Ideas
Flops & Failures

Jony Ive

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