Jony Ive

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Jony Ive: The Genius Behind Apple's Greatest Products (Book) by Leander Kahney

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Design & Arts

Collective Thinking
Creativity & Ideas
Making Mistakes

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Surprise me!

If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Creativity & Ideas
Flops & Failures

I start with the laugh and work backwards from there.

Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

Creativity & Ideas
Design Thinking

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Creativity & Ideas

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

Jony Ive

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