Steve Jobs

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

The Centre Brain: 5 Prompts To Persuasive Power (Book) by Steve Adams

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Design & Arts

Creativity & Ideas

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Surprise me!

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

I start with the laugh and work backwards from there.

Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

Creativity & Ideas
Design Thinking

The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Raymond Loewy

French-born American industrial designer, considered to be a father of industrial design.

Creativity & Ideas
Innovation & Adaptation

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Collective Thinking
Creativity & Ideas
Making Mistakes

Steve Jobs

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