The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women. This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Learn more about Face-ism here.

Universal Principles of Design by William Lidwell & Kritina Holden


Prepared by Martin
A Digital Product Designer who likes all things wise and beautiful.