• Design & Arts
  • Marketing & Advertising

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Don’t know what Face-ism is?

Face-ism index is the ratio of face to body in an image and it influences the way the person in the image is perceived!

You can learn more about Face-ism here.

Also irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Universal Principles of Design

Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Surprise me!