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  • Marketing & Advertising

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Don’t know what Face-ism is?

Face-ism index is the ratio of face to body in an image and it influences the way the person in the image is perceived!

You can learn more about Face-ism here.

Also irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following source.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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