Marketing is the context for just about everything.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Let’s look at Apple as an example. In the organization that Steve Jobs built, marketing is the context for just about everything. It’s not an exaggeration to say that marketing is as critical to Apple’s success as the devices the company makes.

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The text above was taken and slightly edited from the following sources.

Insanely simple. The obsession that drives Apple's success

Insanely simple. The obsession that drives Apple's success (Book) by Ken Segall

  • Marketing & Advertising
  • Context
  • Marketing Principles
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