Ken Hiebert - On background noise that we do not see

Anything that is everywhere becomes background noise or wallpaper that we do not see.

Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

Design & Arts
Marketing & Advertising

Context

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Design happens in context. And research is simply understanding that context.

Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

Context
UX Research

We don’t see things as they are, we see them as we are.

Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Context
Influencers
Perception

If you’re a baker, making bread, you’re a baker. If you make the best bread in the world, you’re not an artist, but if you bake the bread in the gallery, you’re an artist. So the context makes the difference.

Marina Abramović

A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.

Art
Context
Market Positioning

Marketing is the context for just about everything.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Context
Marketing Principles

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