Tom Greever

The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.

An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.

Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience (Book) by Tom Greever

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Design & Arts
Project Management

Communication
Context
Subjectivity

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Surprise me!

Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?

Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

Communication
Design Thinking

If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Communication
Emails & Messages
Simplicity

Design happens in context. And research is simply understanding that context.

Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

Context
UX Research

People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

Tom Greever

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