Anaïs Nin

We don’t see things as they are, we see them as we are.

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Design & Arts
Marketing & Advertising

Context
Influencers
Perception

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Surprise me!

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

Perception
Storytelling

What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Perception
Product Design

Design happens in context. And research is simply understanding that context.

Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

Context
UX Research

Marketing is the context for just about everything.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Context
Marketing Principles

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Related Quotes

Al Ries

Donald A. Norman

Erika Hall

Ken Segall

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