- Design & Arts
- Marketing & Advertising
- Context
- Influencers
- Perception
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Kenneth J. Hiebert
A professor of graphic design at the University of the Arts in Philadelphia.
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Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
- Perception
- Psychology
Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
Daniel Kahneman
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
- History
- Illusion of Reality
- Inspiration
- Perception
- Storytelling
