Anaïs Nin

We don’t see things as they are, we see them as we are.

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Design & Arts
Marketing & Advertising

Context
Influencers
Perception

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Surprise me!

Design happens in context. And research is simply understanding that context.

Erika Hall

Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.

Context
UX Research

Marketing is the context for just about everything.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Context
Marketing Principles

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

Perception
Storytelling

When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Famous Products
Industrial Design
Perception

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Related Quotes

Erika Hall

Ken Segall

Al Ries

Jony Ive

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