Design happens in context. And research is simply understanding that context.
Erika Hall
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Context
UX Research
Marketing is the context for just about everything.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Context
Marketing Principles
Anything that is everywhere becomes background noise or wallpaper that we do not see.
Kenneth J. Hiebert
A professor of graphic design at the University of the Arts in Philadelphia.
Context
Creativity arises from our ability to see things from many different angles.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.