Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Loading...The vision is key. Once you know what you want to achieve, it’s much easier to persevere in your quest to get it done.
An author and former Vice President of Direct Marketing at Yahoo!
Loading...One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Loading...Nobody cares! Your reader isn’t eagerly waiting for your [marketing] copy. In fact, they’d rather not read it at all. You have literally seconds to capture their attention before it jumps to something else.
UK-based copywriter and author of books on content writing.
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What is the safest place to hide a body?
The second page of Google.
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A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
Loading...It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.
This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
The creative director at smashLAB and the founder of MakeFive.
Loading...A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.
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