One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.
This preference is burned into the basic wiring of all living cells. When it comes to ordinary, everyday decisions, most life-forms agree: The simpler path is by far the more attractive one.
Loading...Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
