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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss
Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Usability
  • UX Design
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The vision is key. Once you know what you want to achieve, it’s much easier to persevere in your quest to get it done.

Seth Godin
Seth Godin

An author and former Vice President of Direct Marketing at Yahoo!

  • Marketing & Advertising
  • Project Management
  • Being Disciplined
  • Perseverance
  • Vision
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Sustainable progress, in everything from diet to fitness to creativity, isn’t about being consistently great; it’s about being great at being consistent. It’s about being good enough over and over again.

Brad Stulberg
Brad Stulberg

An Author of best-selling books The Passion Paradox and Peak Performance.

  • Other
  • Project Management
  • Being Disciplined
  • Consistency
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An increasing number of individuals in our economy are now competing with the rock stars of their sectors. Even if the talent advantage of the best is small compared to the next rung down on the skill ladder, the superstars still win the bulk of the market.

Cal Newport
Cal Newport

American non-fiction author and associate professor of computer science at Georgetown University.

  • Other
  • Career
  • Freelancing
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At no point should your task require the user to hold more than seven items in their working memory at any moment.

George Armitage Miller
George Armitage Miller

An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.

  • Design & Arts
  • Laws of UX
  • Product Design
  • UX Design
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If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all.

John Cage
John Cage

An American composer and music theorist. A pioneer of indeterminacy in music and one of the leading figures of the post-war avant-garde.

  • Design & Arts
  • Creativity
  • Curiosity
  • Inspiration
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iPod Copy Cats Plagiarism
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Picasso had a saying — ‘good artists copy; great artists steal’ — and we have always been shameless about stealing great ideas.

Steve Jobs
Steve Jobs

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

  • Design & Arts
  • Creativity
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The aspects of things that are most important for us are hidden because of their simplicity and familiarity. One is unable to notice something because it is always before one’s eyes.

Ludwig Wittgenstein
Ludwig Wittgenstein

An Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics and the philosophy of mind. He is considered by some to be the greatest philosopher of the 20th century.

  • Design & Arts
  • Curiosity
  • Familiarity
  • Inspiration
  • Simplicity
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Learn more Infinite scrolling should never be employed for interfaces in which users need to get to the end of the list quickly, or need to return to a particular list item after navigating elsewhere.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • Tips & Advice
  • Usability
  • UX Design
  • UX Elements
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Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Entrepreneurship
  • Project Management
  • Simplicity
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