Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.
It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
Anchoring bias is a cognitive bias that occurs when individuals rely too heavily on an initial piece of information, known as the “anchor,” when making decisions.
Source: Predictably Irrational: The Hidden Forces That Shape Our Decisions (Book) by
Loading...The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
“Affordance” was originally a psychology term used to define the possible actions between a person or animal and the world. Our colleague Donald A. Norman applied the term to the user-experience world in his classic book The Design of Everyday Things. Basically, in design an “affordance” is whatever can be done to an object.
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.
Source: A History of the Influencer — from Shakespeare to Instagram (Article)
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Why don’t marketers like trampolines?
They’re scared of high bounce rates.
Loading...If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
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