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  • Design & Arts
Design Principles – Constrains simplify usability and minimize errors

Use constraints to improve the clarity, usability and intuitiveness of your design

Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.

Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
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Smuckers
  • Marketing & Advertising
If your name is bad, change the name or make fun of it

If your name is bad, change the name or make fun of it.

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Branding
  • Product Naming
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  • Marketing & Advertising
Fad is a wave in the ocean, and a trend is the tide

Fad is a wave in the ocean, while a trend is the tide

A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Future Trends
  • Strategy & Planning
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  • Marketing & Advertising
Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Perception
  • Psychology
  • Storytelling
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  • Design & Arts
The level of control and the experience level of the people using the system

The level of control provided by a system should be related to the proficiency and experience levels of the people using the system

Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UI Design
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Quotesthetics and Face-ism Ratio
  • Design & Arts
  • Marketing & Advertising
Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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  • Design & Arts
The cost-benefit principle in UX Design

The quality of every design aspect can be measured using the cost-benefit principle

If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.

For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • UX Design
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Communist Propaganda Lenin
  • Marketing & Advertising
The Exposure Effect – Communist Propaganda Lenin

The exposure effect

The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Influencers
  • Perception
  • Psychology
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  • Design & Arts
  • Marketing & Advertising
The effect of face-ism in media and advertising!

The effect of face-ism in media and advertising!

It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.

This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.

Source: Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design Principles
  • Perception
  • Psychology
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