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Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Contagious: Why Things Catch On

Contagious: Why Things Catch On (Book) by Jonah Berger

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  • Branding
  • Mimicking
  • Observability & Visibility
  • Social Proof
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Jonah Berger – Evolution video, a clever Trojan Horse for Dove products

Evolution video clip, a clever Trojan Horse for Dove products

The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.

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Quotesthetics.com

Martin’s collection of User Experience Design (UXD) and Marketing related quotes and wisdoms by famous designers, marketers, engineers and advertisers.

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