“Art is the unique work of a human being, work that touches another.”
― Seth Godin, The Icarus Deception: How High Will You Fly?
Memorable Marketing Quotes
If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
“Affordance” was originally a psychology term used to define the possible actions between a person or animal and the world. Our colleague Donald A. Norman applied the term to the user-experience world in his classic book The Design of Everyday Things. Basically, in design an “affordance” is whatever can be done to an object.
The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs, and discovering them requires careful observations in their natural environment.
Source: Emotional Design: Why We Love (or Hate) Everyday Things (Book) by Donald A. Norman