Typography is the clothes your words wear – Stop using Open Sans!

When looking at a website or app on your phone, what remains from your branding except colors and images – it’s mostly text. For the mobile view of a website there is not much room left for a special layout. And for an app the UX conventions are mostly predetermined by the given platform like iOS or Android (which they should be). So the choice of a font is your chance to stand out.

Remember: There are two main things a solid typeface selection can provide:

  1. Function – Makes your message easy to read: Font follows function.
  2. Branding – Sets the vibe for your message and makes it distinguishable and memorable: Font follows feeling.
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