Usability’s strength is in identifying problems, while design’s strength is in identifying solutions.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Seeking Solutions
Usability
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Testing
Usability
UX Design
The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.
Ken Kocienda
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
Product Design
Simplicity
Usability
My juicer is not meant to squeeze lemons; it is meant to start conversations.
Philippe Starck
French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles.