Loading...A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.
Scottish writer, broadcaster and cleric. He was the Bishop of Edinburgh from 1986 to 2000 and Primus of the Scottish Episcopal Church from 1992 to 2000.
What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.
UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.
