Also remember that specific, measurable answers should sound something like this:
“We want to cut the time it takes customers to sign up by at least 30%.”
“We want to cut the number of calls to our call center in half within six months.”
“We want to decrease our shopping cart abandonment to less than 3%.”
Loading...Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
