Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
The design process is the one of sifting through the less important to find the essential.
An American football coach, and executive in the National Football League (NFL).
When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.
An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.
Public kiosks run an unfortunate risk of being a disease vector, so your first pass should try for noncontact inputs like voice, proximity switches, or non-contact gestural inputs.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
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