Infinite scrolling should never be employed for interfaces in which users need to get to the end of the list quickly, or need to return to a particular list item after navigating elsewhere.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

About Face 3: The Essentials of Interaction Design (Book) by Alan Cooper

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Design & Arts

Tips & Advice
Usability
UX Design
UX Elements

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Surprise me!

The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

Tania Vieira

An user experience designer, writer and ethical design researcher based in Lisbon.

Future Trends
UX Design

People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.

Jon Yablonski

Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.

Aesthetics
Laws of UX
The Value of Design
UX Design

If you can’t measure something, you probably can’t achieve or manage it simply because you’ll never know if you’ve reached it.

Joe Natoli

UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).

Analytics
UX Design
UX Research

Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Psychology
UX Design
UX Research