The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Usability’s strength is in identifying problems, while design’s strength is in identifying solutions.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.
A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).
The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.