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George Armitage Miller
An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.
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Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
- Psychology
- UX Design
- UX Research
Computer literacy is really an euphemism for forcing human beings to stretch their thinking to understand the inner workings of application logic, rather than having software-enabled products stretch to meet people’s usual ways of thinking.
Alan Cooper
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
- Usability
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
Steve Krug
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
- UI Design
- Usability
- UX Design