An example: entering many Internet sites entails going through a slow-loading splash screen, followed by a slow-loading main page, followed by several pop-up windows with advertisements—all this to enter a site that may or may not have the information the person was looking for.
Such errors in entry point design annoy visitors who make it through, or deter visitors altogether. Either way, this does not promote additional interaction.
What we can do about it?
The solution is to maximize the effectiveness of the entry point in our design by:
- reducing barriers,
- establishing clear points of prospect,
- using progressive lures.