The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

An example: entering many Internet sites entails going through a slow-loading splash screen, followed by a slow-loading main page, followed by several pop-up windows with advertisements—all this to enter a site that may or may not have the information the person was looking for.

Such errors in entry point design annoy visitors who make it through, or deter visitors altogether. Either way, this does not promote additional interaction.

What we can do about it?

The solution is to maximize the effectiveness of the entry point in our design by:

  1. reducing barriers,
  2. establishing clear points of prospect,
  3. using progressive lures.
Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Universal Principles of Design

Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design & Arts
  • Design Principles
  • UX Design
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