Steve Krug’s statement is certainly correct. Yet there are a few useful guiding principles it always helps to have in mind. To learn more about those and some other UX design tips and tricks check his famous book “Don’t Make Me Think!“
Jon Yablonski
Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.