Steve Krug’s statement is certainly correct. Yet there are a few useful guiding principles it always helps to have in mind. To learn more about those and some other UX design tips and tricks check his famous book “Don’t Make Me Think!“
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An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.
An American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s.
The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
