An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.

Jon Yablonski
Jon Yablonski

Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.

Aesthetic-Usability Effect

The aesthetic-usability effect was first studied in the field of human–computer interaction in 1995. Researchers Masaaki Kurosu and Kaori Kashimura from the Hitachi Design Center tested 26 variations of an ATM UI, asking the 252 study participants to rate each design on ease of use, as well as aesthetic appeal.

They found a stronger correlation between the participants’ ratings of aesthetic appeal and perceived ease of use than the correlation between their ratings of aesthetic appeal and actual ease of use.

Kurosu and Kashimura concluded that users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the underlying functionality of the system.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Laws of UX: Using Psychology to Design Better Products & Services

Laws of UX: Using Psychology to Design Better Products & Services (Book) by Jon Yablonski

  • Design & Arts
  • Aesthetics
  • Laws of UX
  • The Value of Design
  • UX Design
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