A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Design Thinking
Problem Solving
Usability
UX Design
People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
First Impression
UX Design
The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Psychology
UX Design
UX Research
At no point should your task require the user to hold more than seven items in their working memory at any moment.
George Armitage Miller
An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.