Steve Krug

When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Design & Arts
Website Development

Noise & Distraction
UX Design
Web Design

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Surprise me!

To design desktop-first is like trying to put a marshmallow into a piggy bank, which is neither simple, nor beautiful.

Joel Marsh

UX designer who uses behavioural science to create products and services used by over half-a-billion people, worldwide.

Mobile-First
Responsive Design
Web Design

The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Psychology
UX Design
UX Research

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
First Impression
UX Design

A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Design Thinking
Problem Solving
Usability
UX Design

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