People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
First Impression
Psychology
UX Design
Designing, building, and maintaining a great web site isn’t easy. It’s like golf: a handful of ways to get the ball in the hole, a million ways not to. Anyone who gets it even half right has my admiration.
Steve Krug
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
UX Design
Web Design
At no point should your task require the user to hold more than seven items in their working memory at any moment.
George Armitage Miller
An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.
Laws of UX
Product Design
UX Design
I invented the term (UX Architect) because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.