A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Project Management
  • Problem Solving
  • Usability
  • UX Design
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