A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Listen. Be interested. Ask questions. And LISTEN!

Upfront research can provide a basis for decision-making that makes the rest of the work go much faster. Nothing slows down design and development projects as much as arguing over personal opinions or wasting effort solving the wrong problem.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

The Design of Everyday Things

The Design of Everyday Things (Book) by Donald A. Norman

  • UX Design
  • Design Thinking
  • Problem Solving
  • Usability
  • UX Design
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