Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.
A graphic designers and author of the book "The Typographic Desk Reference".
Designing, building, and maintaining a great web site isn’t easy. It’s like golf: a handful of ways to get the ball in the hole, a million ways not to. Anyone who gets it even half right has my admiration.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.