Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.
UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.
We designers create tools. Tools that you can live in, sit on, eat with, tools that enable communication and support learning, creating, and mending. Our tools can be powerful, they can be beautiful, and on many occasions they’re not motivated by understood or articulated needs.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.