If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Creativity & Ideas
Flops & Failures
Messages don’t prompt the brain to action. But as ideas, they do!
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Content Marketing
Copywriting
Creativity & Ideas
Persuasion
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Collective Thinking
Creativity & Ideas
Making Mistakes
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy
French-born American industrial designer, considered to be a father of industrial design.