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An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
French-born American industrial designer, considered to be a father of industrial design.
