Jony Ive

It is very easy to be different, but very difficult to be better.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design & Arts

Being Better
Creativity
Industrial Design

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Surprise me!

Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Design Thinking
Industrial Design
Product Development

If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.

Christopher Stringer

An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.

Branding
Industrial Design

Creativity is the product of looking at a problem from many different angles.

Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

Creativity

When something exceeds your ability to understand how it works, it sort of becomes magical.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Industrial Design
Intuitive Design

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Alan Cooper

Christopher Stringer

Audrey Bryson

Jony Ive

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