Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.
An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.
Creativity is the product of looking at a problem from many different angles.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
When something exceeds your ability to understand how it works, it sort of becomes magical.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.