Sometimes, it can feel like technology has made reading a thing of the past

But while we certainly use many different devices and channels these days, most of what we do on them is still text-based. And marketing messages still have to be written, regardless of how and where people read them. The skill of the copywriter is as important as ever. It just means you have to respect your reader, give them something interesting and always remember that they’re human.

Your job is to hit that sweet spot where your message meets readers’ interest – and turn that interest into action.