If your name is bad, change the name or make fun of it.
“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.
Fad is a wave in the ocean, while a trend is the tide
A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.
Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.