Can we trust our own judgements? Or are we all victims of clever marketing techniques?
Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.
If your name is bad, change the name or make fun of it.
“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.
Use constraints to improve the clarity, usability and intuitiveness of your design
Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.
Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!