Marketing & Advertising

What is the safest place to hide a body?
The second page of Google.

Marketing Jokes

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Marketing & Advertising

Jonah Berger – If something is built to show, it’s built to grow – Apple Marketing Strategy

Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.

Marketing & Advertising
Branding
Mimicking
Observability & Visibility
Social Proof

Design & Arts

Prioritizing Web Usability – “Affordance” is whatever can be done to an object. –

“Affordance” was originally a psychology term used to define the possible actions between a person or animal and the world. Our colleague Donald A. Norman applied the term to the user-experience world in his classic book The Design of Everyday Things. Basically, in design an “affordance” is whatever can be done to an object.

Design & Arts
Design History
Design Principles
UX Design

Marketing & Advertising

Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Marketing & Advertising
Perception
Psychology
Storytelling

Marketing & Advertising

The fear of being influenced affects our sense of reality

Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Marketing & Advertising
Influencers
Online Marketing
Perception
Social Media

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Marketing is a manipulation of perceptions

Can we trust our own judgements? Or are we all victims of clever marketing techniques?

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