Evolution video clip, a clever Trojan Horse for Dove products
The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.
“Affordance” was originally a psychology term used to define the possible actions between a person or animal and the world. Our colleague Donald A. Norman applied the term to the user-experience world in his classic book The Design of Everyday Things. Basically, in design an “affordance” is whatever can be done to an object.