Marketing & Advertising

Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Source: A History of the Influencer — from Shakespeare to Instagram (Article)

Influencers
Online Marketing
Perception
Social Media

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Marketing & Advertising

Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Marketing & Advertising
Perception
Psychology
Storytelling

Design & Arts
Marketing & Advertising

Face-ism – The ratio of face to body in an image perception!

Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!

It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

Design & Arts
Marketing & Advertising
Design Principles
Perception
Psychology

Other

Nir Eyal – 9x better or nothing!

9x better or nothing!

For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Other
Innovation & Adaptation
Product Design

Project Management

There’s no collective without the individual contribution of every member

Companies that encourage collaboration and communication benefit from enhanced peer-to-peer learning and a greater flow of ideas.

When asked what the shortest poem he had ever written was, Mohammed Ali replied “Me, We”. While it’s true there’s no collective without the individual contribution of every member, we forget that the individual needs the collective just as much. Through collaboration, individuals achieve far more than they ever could do alone.

Project Management
Collaboration
Communication

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