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Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

A History of the Influencer — from Shakespeare to Instagram (Article)

  • Influencers
  • Online Marketing
  • Perception
  • Social Media
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Related Snippets

  • Marketing & Advertising
Jonah Berger – If something is built to show, it’s built to grow – Apple Marketing Strategy

Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.

  • Marketing & Advertising
  • Branding
  • Mimicking
  • Observability & Visibility
  • Social Proof
Smuckers
  • Marketing & Advertising
If your name is bad, change the name or make fun of it

If your name is bad, change the name or make fun of it.

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

  • Marketing & Advertising
  • Branding
  • Product Naming
  • Marketing & Advertising
Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

  • Marketing & Advertising
  • Perception
  • Psychology
  • Storytelling
  • Design & Arts
Seth Godin on Art!

Seth Godin on Art!

Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.

  • Design & Arts
  • Art
  • Creativity

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Quotesthetics.com

Martin’s collection of User Experience Design (UXD) and Marketing related quotes and wisdoms by famous designers, marketers, engineers and advertisers.

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