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Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

A History of the Influencer — from Shakespeare to Instagram (Article)

  • Influencers
  • Online Marketing
  • Perception
  • Social Media
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Related Snippets

  • Marketing & Advertising
Jonah Berger – Evolution video, a clever Trojan Horse for Dove products

Evolution video clip, a clever Trojan Horse for Dove products

The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.

  • Marketing & Advertising
  • Content Creation
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  • Marketing & Advertising
Fad is a wave in the ocean, and a trend is the tide

Fad is a wave in the ocean, while a trend is the tide

A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.

  • Marketing & Advertising
  • Future Trends
  • Strategy & Planning
  • Design & Arts
The cost-benefit principle in UX Design

The quality of every design aspect can be measured using the cost-benefit principle

If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.

For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.

  • Design & Arts
  • Design Principles
  • UX Design
  • Design & Arts
Seth Godin on Art!

Seth Godin on Art!

Art isn’t just painting pictures or composing music. It’s any activity that you pursue creatively with the aim of producing something new in the world. Maybe it’s a revolutionary customer service system, or a new form of abstract painting.

  • Design & Arts
  • Art
  • Creativity

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Quotesthetics.com

Martin’s collection of User Experience Design (UXD) and Marketing related quotes and wisdoms by famous designers, marketers, engineers and advertisers.

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