Can we trust our own judgements? Or are we all victims of clever marketing techniques?
Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.
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The text above was taken and slightly edited from the following source.
It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.
For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Companies that encourage collaboration and communication benefit from enhanced peer-to-peer learning and a greater flow of ideas.
When asked what the shortest poem he had ever written was, Mohammed Ali replied “Me, We”. While it’s true there’s no collective without the individual contribution of every member, we forget that the individual needs the collective just as much. Through collaboration, individuals achieve far more than they ever could do alone.
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