Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

“Marketing is a battle of perceptions, not products.”

“Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.”

— Al Ries