You generally have to throw away a lot of work before you get to something that you keep. And often you don’t know what should be kept and what’s headed for the trash until you get other people involved in the process.
But showing your colleagues the messy design process can be a bit like making sausage: sometimes it can ruin their appetite for the meal. The trick is to follow an iterative design process that enables you to do your best work, but also brings people along for the ride.
Loading...Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.
A German-born theoretical physicist who developed the theory of relativity, one of the two pillars of modern physics.
Modern technology can be complex, but complexity by itself is neither good nor bad: it is confusion that is bad.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
