Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

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80/20 Internet Lead Generation

80/20 Internet Lead Generation (Book) by Scott A. Dennison

  • Entrepreneurship
  • Marketing & Advertising
  • Pricing
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