Eric Karjaluoto

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

Marketing & Advertising

Content Marketing
Storytelling

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Your brand is the story that others recall when they think of you.

Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

Branding
Storytelling

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Joseph Stalin

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Content Marketing
Ideas
Messaging

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

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Related Quotes

Your brand is the story that others recall when they think of you.

Laura Busche

Joseph Stalin

Steve Adams

Jonah Berger

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