Eric Karjaluoto

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

Marketing & Advertising

Content Marketing
Storytelling

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Surprise me!

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Contrast
Persuasion

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Joseph Stalin

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Content Marketing
Ideas
Messaging

Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.

Daniel Kahneman

An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.

History
Illusion of Reality
Inspiration
Perception
Storytelling

If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Persuasion

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Related Quotes

Steve Adams

Joseph Stalin

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Steve Adams

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