Engagement on the web has an awful lot to do with telling a good story. Eric Karjaluoto The creative director at smashLAB and the founder of MakeFive. Marketing & Advertising Content Marketing Storytelling Click to rate Loading... Spread the wisdom ;) Surprise me!
Messages don’t prompt the brain to action. But as ideas, they do! Steve Adams Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication. Content Marketing Copywriting Creativity & Ideas Persuasion
Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side. Steve Adams Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication. Communication Content Creation Content Marketing Contrast Persuasion
Your brand is the story that others recall when they think of you. Laura Busche Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content. Branding Storytelling
When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow. Steve Adams Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication. Content Marketing Copywriting Creativity & Ideas Persuasion