Your brand is the story that others recall when they think of you.
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?
Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.
When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Creativity & Ideas
People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.