Eric Karjaluoto

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

Marketing & Advertising

Content Marketing
Storytelling

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Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Joseph Stalin

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Content Marketing
Ideas
Messaging

Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Contrast
Persuasion

If everything is a great deal, then, in fact, nothing is a great deal.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Persuasion

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Related Quotes

Joseph Stalin

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