Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
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A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
Loading...If you’re a baker, making bread, you’re a baker. If you make the best bread in the world, you’re not an artist, but if you bake the bread in the gallery, you’re an artist. So the context makes the difference.
A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.
Loading...Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.
A legendary branding strategist, author and originator of the concept of Positioning.
Loading...The vision is key. Once you know what you want to achieve, it’s much easier to persevere in your quest to get it done.
An author and former Vice President of Direct Marketing at Yahoo!
Loading...Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
A Chief Digital Strategist at Marketing Science Consulting Group.
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If you want to jump further ahead of competition be like a kangaroo. Employ a long-tail approach in moving up in your SEO ranking. Create key phrases by adding relevant keywords that describe your speciality or location. In other words, be more precise in labelling your product and targeting your audience.
A digital product designer and Creative Director at Nuvilabs Australia.
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People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
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80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20 principle.
One of the most expensive business consultants in the world.
Loading...For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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