If you want to jump further ahead of your competition be like a kangaroo. Employ a long-tail approach in moving up in your SEO ranking. Create key phrases by adding relevant keywords that describe your specialty and/or location. In other words, be more precise in labelling your product and targeting your audience.
People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.
Short-term memory is electrical; long-term memory is chemical. We can only do three things to increase the transfer of our messages from electrical memory to chemical memory: increase the relevancy of the message, increase the frequency of its repetition, or both. Branding is accomplished only when you have a relevant message that is repeated with enough frequency to become stored in chemical memory.