Your brand is the story that others recall when they think of you.
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
We don’t see things as they are, we see them as we are.
A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.