Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

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Marketing & Advertising

Perception
Storytelling

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Surprise me!

Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.

Daniel Kahneman

An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.

History
Illusion of Reality
Inspiration
Perception
Storytelling

Our perception of things can be altered simply be the angle we choose to look at something.

Keri Smith

Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.

Inspiration
Perception

We don’t see things as they are, we see them as we are.

Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Context
Influencers
Perception