Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

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Marketing & Advertising

Perception
Storytelling

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Surprise me!

Your brand is the story that others recall when they think of you.

Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

Branding
Storytelling

We don’t see things as they are, we see them as we are.

Anaïs Nin

A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.

Context
Influencers
Perception

People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Famous Products
Industrial Design
Perception

Al Ries

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