We don’t see things as they are, we see them as we are.
A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
Illusion of Reality
Focus on benefits, not features! Benefits sell, features don’t. Benefits also help build stories, which customers can relate to. People are wired to see their lives as a narrative, a story to share with others.
Wizards of UX
This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!
Engagement on the web has an awful lot to do with telling a good story.
The creative director at smashLAB and the founder of MakeFive.