Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
Daniel Kahneman
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
History
Illusion of Reality
Inspiration
Perception
Storytelling
Our perception of things can be altered simply be the angle we choose to look at something.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
Inspiration
Perception
We don’t see things as they are, we see them as we are.
Anaïs Nin
A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.
Context
Influencers
Perception
Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.