Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries
Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

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The text above was taken and slightly edited from the following sources.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Marketing & Advertising
  • Perception
  • Storytelling
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