Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Communication
Content Creation
Storytelling
Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
Perception
Psychology
Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
Daniel Kahneman
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
History
Illusion of Reality
Inspiration
Perception
Storytelling
It is a known condition that when you begin to pay attention to something you have never really looked at before you will begin to see it everywhere. You eventually begin to feel as if the thing is out to find you, instead of the other way around.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.