Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

Al Ries

A legendary branding strategist, author and originator of the concept of Positioning.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

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Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.

Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

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The vision is key. Once you know what you want to achieve, it’s much easier to persevere in your quest to get it done.

Seth Godin

An author and former Vice President of Direct Marketing at Yahoo!

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20 80 Principle

80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20 principle.

Perry Marshall

One of the most expensive business consultants in the world.

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If you’re a baker, making bread, you’re a baker. If you make the best bread in the world, you’re not an artist, but if you bake the bread in the gallery, you’re an artist. So the context makes the difference.

Marina Abramović

A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.

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