Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Communication
Content Creation
Storytelling
Our perception of things can be altered simply be the angle we choose to look at something.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
Inspiration
Perception
Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
Jonah Berger
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Communication
Content Creation
Storytelling
We don’t see things as they are, we see them as we are.
Anaïs Nin
A French-Cuban American diarist, essayist, novelist and writer of short stories and erotica.