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Marketing & Advertising

Marketing & Advertising

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People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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People read what interests them, and sometimes it’s an ad.

Howard Gossage
Howard Gossage

Advertising innovator and iconoclast during the "Mad Men" era, frequently referred to as "The Socrates of San Francisco."

  • Marketing & Advertising
  • Content Creation
  • Copywriting
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Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Joseph Stalin
Joseph Stalin

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

  • Marketing & Advertising
  • Content Marketing
  • Ideas
  • Messaging
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Certainly, a disconnect occurs when the marketing lives apart from the reality of the product experience.

Bryan Eisenberg
Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

  • Marketing & Advertising
  • Collaboration
  • Experience
  • Product Design
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One of simplicity’s most outstanding attributes is that it looks, acts, and sounds perfectly natural. Your head involuntarily nods in agreement.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Design & Arts
  • Marketing & Advertising
  • Simplicity
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