If you don’t allow the message to find one of its metamorphosed idea-forms, its persuasive power will be minuscule or absent. This needs to happen because messages don’t prompt the Centre Brain to action. But as ideas, they do.
Loading...Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
French-born American industrial designer, considered to be a father of industrial design.
