When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

If you don’t allow the message to find one of its metamorphosed idea-forms, its persuasive power will be minuscule or absent. This needs to happen because messages don’t prompt the Centre Brain to action. But as ideas, they do.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following source.

Source: The Centre Brain: 5 Prompts To Persuasive Power (Book) by Steve Adams

  • Marketing & Advertising
  • Content Marketing
  • Copywriting
  • Creativity & Ideas
  • Persuasion
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